#Balance for Better

International Women’s Day 2019 campaign theme:
#BalanceforBetter


The future is exciting. Let’s build a gender-balanced world.

Everyone has a part to play – all the time, everywhere.

From grassroots activism to worldwide action, we are entering an exciting period of history where the world expects balance. We notice its absence and celebrate its presence.

Older adults can create balance and add value to all sectors of the community. That includes older women wanting to or needing to maintain a connection with the workforce.

The 2019 #BalanceforBetter campaign runs all year long. It doesn’t end on International Women’s Day.

The campaign theme provides a unified direction to guide and galvanize continuous collective action, with #BalanceforBetter activity reinforced and amplified all year.

Eye Am

Post your #IWD2019 message on social media with your “hands out” balance pose for a strong call-to-action for others to also help forge a #BalanceforBetter.

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